👨🏻‍💼 AI Sales Intelligence Agent Team

A multi-agent AI pipeline that generates competitive sales battle cards in real-time, built with Google ADK and Gemini 3.

Give it a competitor + your product → Get a complete battle card with positioning strategies, objection handling scripts, and visual comparisons.

Features

• 🔍 Live Research - Real-time web search for competitor intelligence
• 📊 Feature Analysis - Deep dive into competitor product capabilities
• 🎯 Positioning Intel - Uncover how competitors position against you
• ⚖️ SWOT Analysis - Honest strengths/weaknesses comparison
• 💬 Objection Scripts - Ready-to-use responses for sales calls
• 📄 Battle Card - Professional HTML battle card for reps
• 📈 Comparison Infographic - AI-generated visual comparison (Gemini image)

What It Does

Given a competitor and your product, the pipeline automatically:

1. Researches the competitor - Company, funding, customers, reviews
2. Analyzes their features - Capabilities, integrations, pricing
3. Uncovers positioning - Their messaging, personas, analyst coverage
4. Creates SWOT analysis - Where you win, where they win
5. Generates objection scripts - Top 10 objections with responses
6. Builds battle card - Professional HTML for sales reps
7. Creates comparison chart - Visual feature-by-feature comparison

Quick Start

1. Navigate to Project

cd awesome-llm-apps/advanced_ai_agents/multi_agent_apps/agent_team/ai_sales_intelligence_team

2. Set Environment

export GOOGLE_API_KEY=your_api_key

3. Install & Run

pip install -r requirements.txt
adk web

4. Try It

Open http://localhost:8000 and try:

• "Create a battle card for Salesforce. We sell HubSpot."
• "Battle card against Slack - we're selling Microsoft Teams"
• "Help me compete against Zendesk, I sell Freshdesk"

Example Prompts

Your Product	Competitor	Prompt
HubSpot	Salesforce	"Create a battle card for Salesforce. We sell HubSpot."
Asana	Monday.com	"Battle card against Monday.com, I sell Asana"
Zoom	Microsoft Teams	"Competitive analysis: Zoom vs our product Teams"
Notion	Confluence	"Help me compete against Confluence, we're Notion"

---

Pipeline Architecture

User Query: "Battle card for Salesforce. We sell HubSpot."
    │
    ▼
┌─────────────────────────────────────────────────────────────────┐
│               BattleCardPipeline (SequentialAgent)              │
│                                                                 │
│  ┌─────────────────┐    ┌─────────────────┐    ┌─────────────┐  │
│  │    Stage 1      │    │    Stage 2      │    │   Stage 3   │  │
│  │   Competitor    │───▶│    Product      │───▶│ Positioning │  │
│  │   Research      │    │    Features     │    │  Analyzer   │  │
│  └─────────────────┘    └─────────────────┘    └─────────────┘  │
│           │                     │                     │         │
│           ▼                     ▼                     ▼         │
│  ┌─────────────────┐    ┌─────────────────┐    ┌─────────────┐  │
│  │    Stage 4      │    │    Stage 5      │    │   Stage 6   │  │
│  │      SWOT       │───▶│   Objection     │───▶│ Battle Card │  │
│  │    Analysis     │    │    Handler      │    │  Generator  │  │
│  └─────────────────┘    └─────────────────┘    └─────────────┘  │
│                                                       │         │
│                                                       ▼         │
│                                              ┌─────────────┐    │
│                                              │   Stage 7   │    │
│                                              │ Comparison  │    │
│                                              │    Chart    │    │
│                                              └─────────────┘    │
└─────────────────────────────────────────────────────────────────┘
    │
    ▼
Artifacts: battle_card.html, comparison_chart.png

---

Agent Details

Stage 1: Competitor Research Agent

Purpose: Gathers comprehensive competitor intelligence through web search.

Property	Value
Model	gemini-3-flash-preview
Tools	google_search
Output Key	competitor_profile

Researches:

• Company overview (founded, HQ, size, funding)
• Target market and ideal customers
• Products and pricing tiers
• Recent news, launches, acquisitions
• Customer reviews (G2, Capterra, TrustRadius)

---

Stage 2: Product Feature Agent

Purpose: Deep analysis of competitor product capabilities.

Property	Value
Model	gemini-3-flash-preview
Tools	google_search
Output Key	feature_analysis

Analyzes:

• Core features and capabilities
• Integrations and ecosystem
• Technical architecture (cloud, API, mobile)
• Pricing details and hidden costs
• Known limitations from reviews

---

Stage 3: Positioning Analyzer Agent

Purpose: Uncovers competitor positioning and messaging strategy.

Property	Value
Model	gemini-3-pro-preview
Tools	google_search
Output Key	positioning_intel

Discovers:

• Marketing messaging and taglines
• Target personas they focus on
• How they position against YOUR product
• Analyst coverage (Gartner, Forrester, G2)
• Social proof and case studies

---

Stage 4: SWOT Analysis Agent

Purpose: Creates honest strengths/weaknesses analysis.

Property	Value
Model	gemini-3-pro-preview
Tools	None (synthesis)
Output Key	swot_analysis

Produces:

• Top 5 competitor strengths (with evidence)
• Top 5 competitor weaknesses
• Where YOU win against them
• Competitive landmines to set in deals

---

Stage 5: Objection Handler Agent

Purpose: Creates scripts for handling competitive objections.

Property	Value
Model	gemini-3-pro-preview
Tools	None (synthesis)
Output Key	objection_scripts

Creates:

• Top 10 objections with scripted responses
• Proof points for each response
• Killer questions to ask prospects
• Trap-setting phrases for early in deals

---

Stage 6: Battle Card Generator Agent

Purpose: Generates professional HTML battle card.

Property	Value
Model	gemini-3-flash-preview
Tools	generate_battle_card_html
Output Key	battle_card_result

Battle Card Includes:

• Quick stats header
• At-a-glance comparison (We Win / They Win / Toss-up)
• Feature comparison table
• Objection handling cheat sheet
• Killer questions
• Landmines to set

Artifact: battle_card_TIMESTAMP.html

---

Stage 7: Comparison Chart Agent

Purpose: Creates visual comparison infographic using Gemini image generation.

Property	Value
Model	gemini-3-flash-preview
Tools	generate_comparison_chart (uses gemini-2.0-flash-exp)
Output Key	chart_result

Infographic Features:

• AI-generated professional comparison graphic
• Side-by-side feature comparison visualization
• Color-coded scores (green = you, red = competitor)
• Key differentiators highlighted
• Overall verdict badge

Artifact: comparison_infographic_TIMESTAMP.png

---

Project Structure

ai_battle_card_agent/
├── __init__.py        # Exports root_agent
├── agent.py           # All 7 agents + pipeline
├── tools.py           # Battle card HTML + comparison chart tools
├── outputs/           # Generated artifacts saved here
├── requirements.txt   # Dependencies
└── README.md          # This file

Generated Artifacts

All artifacts are saved to the Artifacts tab in ADK web and the outputs/ folder:

outputs/
├── battle_card_20260104_143052.html         # Full battle card document
└── comparison_infographic_20260104_143105.png # AI-generated comparison visual

Artifact	Format	Description
Battle Card	HTML	Sales-ready competitive battle card
Comparison Infographic	PNG/JPG	AI-generated visual comparison (Gemini image)

---

Battle Card Sections

The generated HTML battle card includes:

1. Header - Competitor name, last updated date
2. Quick Stats - 5-6 one-liner facts
3. At a Glance - Three columns: We Win | They Win | Toss-up
4. Feature Comparison - Table with checkmarks
5. Their Strengths - Red indicators (be honest!)
6. Their Weaknesses - Green indicators (opportunities)
7. Objection Handling - Top 5 with quick responses
8. Killer Questions - Questions to ask prospects
9. Landmines - Traps to set in competitive deals

---

ADK Features Demonstrated

Feature	Usage
SequentialAgent	7-stage pipeline orchestration
google_search	Real-time competitor research
Custom Tools	HTML battle card, AI-generated infographics
Image Generation	Gemini image model for comparison visuals
Artifacts	Saving battle cards per session
State Management	Passing research between stages via output_key
Coordinator Pattern	Root agent routes to pipeline

Models Used

Agent	Model	Why
CompetitorResearch	gemini-3-flash-preview	Fast web search
ProductFeature	gemini-3-flash-preview	Fast web search
PositioningAnalyzer	gemini-3-pro-preview	Strategic analysis
SWOT	gemini-3-pro-preview	Deep synthesis
ObjectionHandler	gemini-3-pro-preview	Script quality
BattleCardGenerator	gemini-3-flash-preview	HTML generation
ComparisonChart Agent	gemini-3-flash-preview	Orchestration
Comparison Tool	gemini-3-pro-image-preview	Image generation

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Learn More

• Google ADK Documentation
• Multi-Agent Patterns in ADK
• Gemini API